You Gotta Check Out What This FreshCo. Store Did In Brampton

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You’ve heard of FreschCo. supermarket, but have you heard of the Indian spinoff? Chalo! FreshCo. is a new grocery store that has opened in Brampton, inspired by the large South Asian population. The name roughly translates to “Let’s go to FreshCo.” in Punjabi & Hindi. Fittingly, the store is located in Springdale (Sandalwood Parkway and Bramalea Road), which we all know of as “Singhdale” because of the high number of Bramptonians with the last name Singh in that area.

Word about this place is spreading fast in the South Asian community, so our photographer, Abhijeet & I decided to check out what the fuss was all about.

“Vah” is a term usually used when one is delighted or impressed in Punjabi, Urdu, or Hindi.
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IMG_9241The carts shown above (in pink) & below (in yellow) are generally used by street vendors in India. IMG_9239

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IMG_9220They even carry utensils imported from India, made especially for cooking Indian dishes.“Kulfi” is a form of Indian ice cream, considered street food. It usually comes on a stick in the form of a popsicle. If you haven’t had it, you should certainly try it.IMG_9225

IMG_9227There are aisles dedicated to South Asian appetizers, entrees and desserts.IMG_9230

And as you can tell, people are loving it. Until now, only small mom-and-pop stores carried imported foods. A huge store generally means cheaper prices and more selection.IMG_9242

IMG_9245Even Amaya, a chain of Indian fast food restaurants has gotten in on the action.  IMG_9247

You gotta check out what this FreshCo. store did in Brampton! Tell us what you think of this! Do you want to see more culturally focused grocery stores in Brampton?

Update 1: Fixed dark pictures

Comments

comments




  • Norma J Pratt

    You wouldn’t catch me in this store .Like hello this is Canada not India or Pakistan or any other country and by doing this all Freshco has done is bow down to others and give in to making Canada more like the country they have run from -Canada is a diverse country and all stores need to be carrying things from all walks of life not just to these three. this is like saying every other race and nationality in Brampton don’t matter . they did it with the new hospital and now the grocery stores .Racism at its best.

    • Ryan Lundie

      “Every other race and nationality in Brampton don’t matter” – by that do you mean the ‘caucasian’ or ‘white’ race? What’s the difference with this store or Ocean’s or the ‘british’ store that used to be in Shopper’s World any other speciality store that targets different ethnicities. No one is forcing you to shop here.

      Also you say Canada is a diverse country but yet have issue with a diverse grocery store. Isn’t that hypocritical?

      I would argue that racism is at it’s best in your entire statement. It’s 2015, not 1950. Take a look around.

      • prab

        YYAAAASSS RYAN!!!!!

      • J.Wadhwa

        Thanks ryan!!! Also Norma, about the hospital issue you mentioned.. The hospital wing was funded by a local Gurudwara, so that is why it is named after a Guru.

      • Shannon

        Thank you Ryan!!

    • Rabbss

      Hey Norma, I think you need to first understand the difference between equality and equity when looking at this. When we look at food which are readily available at most grocery stores, they are foods which come from Europe and North America, with a small section offering foods from Asia. The reason why a store like this is needed is because the population in that area has a large amount of people who don’t have their needs filled by the regular grocery stores available, and need a specialty store to buy the foods they want. You say that grocery stores need to carry things from all countries, however that is not the case in ANY grocery store. Your comment has a high sense of xenophobia in it where these people would need to go back to their home countries if they want foods from that country. Also, for those people who have “run” from their countries to

      Canada are not running away to leave behind their food and culture, but to have a safer life from a country which may have high crime rates. The definition of diversity is not to just tolerate others, but to make sure they are treated like those who have been here for a long time, and that involves being able to go to the grocery store and buying what you need. The way that you are looking at this situation is that because the store do not fit into the mainstream european and north american definition of a grocery store, that it has no place in Canada, which is a very flawed and troubling assumption.

      This is not racism on their part, but racism on your part because you have an issue with south asian people and feel that when they are given something, there is something that is being taken away from you, when in reality, they are being given something that you always had. You need to step back and check the privilege that you have as a white person.

    • Raghav Mukesh Patel

      oh boy, youre lucky this is a comment on a small site, and not some bigger outlet, or you’d get roasted. canada is a country where we’re encouraged to be diverse, celebrate our heritage; do you not see how your statement shows ignorance, and a dislike for what makes canada a wonderful place for immigrants and natives alike. if you are more comfortable in a melting pot country, where all your heritage and culture gets blended into one common culture, you can always drive south a bit, across the border. or why dont you try out the store, try some indian food, you’ll probably enjoy the experience and the taste, open up your mind a bit.

      • http://4cornersbrampton.com/ 4Corners Brampton

        Hey! How dare you call us a small site !? Just kidding :). Thanks for visiting Raghav. Tell us how you like the website.

    • http://www.redwoodstudio.ca Nathalie Atanda

      Lol I don’t understand why this makes some people so angry? More than half of Springdale is made up of South Asians, its time to serve the local community! The day I can no longer go to any grocery store in Brampton and buy something as simple as a box of cereal, then we can say we have a problem. But this IS the problem South Asians face trying to buy whatever import food item they need. When I want to make an African meal that requires a special ingredient, I usually have to drive all theway to Jane and Wilson to get it. Why is there an African grocery store there? Because there’s a high population of Africans that live in that community. This is no different. Where is the diversity and inclusiveness in ignoring the needs of a steady growing community? You have Fortinos, Nofrills, and Metro all within KMs from this FreshCo thatserve you and your European/North American needs. What is the issue exactly? I wish people would stop fooling themselves about how racist they really are.

    • Sharma15

      No one cares where you shop, Norma. Also, not every person of colour in Canada is a refugee soo not everyone is “running away from home” by immigrating to Canada. My parents had very good jobs in India and left that life to pursue a better life here. They didn’t uproot their whole life, travel half way across the world to be judged by some xenophobic lady over the Internet, because of where they buy groceries. How is being inclusive of not one, but multiple ethnic groups racist? Every single point you’ve made is in itself a great contradiction and quite frankly, hypocritical. To be fair, I don’t expect you to know what racism is, with you being Caucasian and apparently more “Canadian” than the rest of us. God bless.

    • Puneet Gill

      In the new hospital, the emergency ward was named after a Sikh guru because a Sikh man had the generosity to donate vast amount of money to the hospital. If you donated the money, you would get that ward after your name.

  • http://www.redwoodstudio.ca Nathalie Atanda

    Lol I don’t understand why this makes some people so angry? More than half of Springdale is made up of South Asians, its time to serve the local community! The day I can no longer go to any grocery store in Brampton and buy something as simple as a box of cereal, then we can say we have a problem. But this IS the problem South Asians face trying to buy whatever import food item they need. When I want to make an African meal that requires a special ingredient, I usually have to drive all the way to Jane and Wilson to get it. Why is there an African grocery store there? Because there’s a high population of Africans that live in that community. This is no different. Where is the diversity and inclusiveness in ignoring the needs of a steady growing community? You have Fortinos, Nofrills, and Metro all within KMs from this FreshCo that serve you and your European/North American needs. What is the issue exactly?

  • johnny mcfaggotdong

    I am still waiting for the Tibetan finger puppet store to open in Brampton, we are in dire need of one. Like hello people, wake up! Simran bhaji please use your influence to make this a reality now!

  • Jamie Dyer

    So long as if/when I shop there I am treated no different than any other customer as I’m often treated in other store such as seasons or oceans I see no problem with this. However it’s so common for a “white girl” like myself to be treated with such ignorance when shopping in ethnic specific stores such as these as if I had no place to be there